About Us

About Us

picture of tanjong pagar taken in 2012
Part of Tanjong Pagar, taken in 2012

From its humble beginnings in 1968 as a family operation in a shophouse in Tanjong Pagar Road, Sultana Traders became a registered business in 1975.

We started off with supplying all kinds of ground and whole spices. Ground spices came in dry and the then-popular paste forms.

As the customer base expanded, and our business with it, we also began to supply other provisions, like rice, flour and oil, and meat, poultry and dairy products, in fresh and frozen forms.

We moved to the present location in Telok Blangah Rise in 1983, and has continued to enlarge our offerings to meet the needs of our valued customers, ranging from the man-in-the-street to major hotels and clubs.